Rooted in Tradition. Elevated by Innovation.
Ancient Wisdom. Modern Wellness.
Where the timeless wisdom of Ayurveda meets the precision of modern science — crafted to restore balance, every single day.
Our Story
Heritage Meets Innovation
Rooted in the timeless wisdom of traditional wellness practices and shaped by modern care standards, Alpha brings together heritage and innovation to create thoughtfully crafted personal care and wellness products.
Our heritage-inspired range draws from classical principles, using ingredients responsibly sourced from their natural origins and blended with care to support everyday balance and self-care. Alongside this, our modern formulations are developed using contemporary processes and quality standards, offering products that align with today’s lifestyles while maintaining a focus on safety, quality, and consistency.
At Alpha, every product is created with careful attention to ingredient integrity, responsible sourcing, and mindful formulation. Our goal is to provide wellness and personal care solutions that complement daily routines and support a balanced sense of well-being.
By bridging traditional knowledge with modern innovation, Alpha represents a holistic yet practical approach to caring for the body, mind, and overall well-being.
Our Vision
To Be the Most Trusted Name in Holistic Wellness
We envision a world where every individual has access to safe, effective, and authentic wellness solutions — rooted in India’s ancient botanical heritage and refined through modern scientific excellence.
Our Mission
Bridging Ancient Knowledge with Modern Science
To craft premium Ayurvedic personal care and wellness products with uncompromising ingredient integrity — responsibly sourced, mindfully formulated, and designed to support genuine daily balance for body, mind, and overall well-being.
Core Values
The Principles We Live By
01
Ingredient Integrity
Every ingredient is responsibly sourced from its natural origin, carefully verified for purity, and selected with rigorous attention to quality and authenticity.
02
Mindful Formulation
Our products are crafted at the intersection of classical Ayurvedic wisdom and modern scientific precision — blended with care, never with compromise.
03
Sustainable Sourcing
We are committed to ethical and sustainable procurement practices that respect natural ecosystems and support the communities that cultivate our ingredients.
04
Everyday Balance
Products designed to integrate seamlessly into modern routines while honouring timeless Ayurvedic principles — supporting body, mind, and overall well-being.
Leadership Team
The Visionaries Behind Alpha Indic
Founder & CEO
Saswati Dutta
With a deep-rooted passion for Ayurvedic wellness and a visionary approach to modern personal care, Saswati leads Alpha Indic with purpose and precision.
Her philosophy is simple yet profound: every individual deserves access to wellness products that are honest, effective, and rooted in nature’s intelligence. Under her leadership, Alpha Indic has become a trusted name in premium Ayurvedic personal care.
“Wellness is not a luxury — it is a right. We are here to make it accessible, authentic, and exceptional.”
Chief Strategist
Debobrata Dutta
Debobrata brings a rare combination of strategic acumen and authentic passion for wellness to Alpha Indic. As Chief Strategist, he architects the brand’s growth journey while ensuring every decision remains anchored in the company’s core values.
His expertise in building sustainable business models, combined with a deep respect for Ayurvedic traditions, has been instrumental in positioning Alpha Indic as a premium wellness brand that consumers trust completely.
“True strategy is about knowing what you stand for — and never compromising it, no matter the pressure.”
Mr. Rakesh Singh embodies the spirit of discipline, perseverance, and excellence that defines Alpha Indic. As Director of Engineering at a leading multinational corporation and our esteemed Brand Ambassador, he represents the perfect harmony between professional achievement and a healthy, active lifestyle.
Brand Ambassador
Rakesh Singh
A passionate fitness enthusiast, sports lover, and adventure seeker, Rakesh inspires individuals to pursue strength, resilience, and lifelong wellness. His commitment to continuous self-improvement and balanced living reflects Alpha Indic’s vision of combining modern ambition with the timeless wisdom of Ayurveda.
“True strength comes from consistency, discipline, and the choices we make every day. Wellness is not a destination—it’s a way of life.”
Our Vendor Partners
Tansukh Herbals (P) Limited
Why Choose Alpha Indic
A Standard Beyond Ordinary
Heritage-Inspired Range
Classical Ayurvedic principles applied to every formulation — drawing from centuries of botanical wisdom and traditional wellness practices.
Modern Quality Standards
Contemporary manufacturing processes, rigorous quality checks, and responsible sourcing ensure every product meets the highest standards of safety and consistency.
Daily Balance by Design
Thoughtfully crafted to complement your lifestyle — Alpha Indic products integrate seamlessly into modern routines for sustained well-being.
Begin Your Wellness Journey
Revive. Restore. Rise.
Alpha Indic is more than a wellness brand — it is a commitment to honouring nature’s intelligence while meeting the demands of modern living. Experience the difference of truly purposeful personal care.
Our Journey
Ready to Begin Your Wellness Journey?
Join 50,000+ customers who trust Alpha Indic for authentic Ayurvedic wellness.
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